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Real Name:

Victor Promomo

First Appearance:

May 18th, 1987 (partial)
June 14th, 1987 (revealed)

Known Associates:

Stereo Brothers (Deceased)

Created By:

Max Allan Collins &
Dick Locher

The man called "Flipside" was a record producer and promoter. He had a particular fondness for classic rock from the 1950s, and he expressed a dislike for more modern pop music. He was a heavyset man with a receding hairling. He wore a spit curl in a spiral shape, imitating a vinyl record's grooves. He had a habit of rhyming the last word of his sentences with a name, as in "I'll work the machine, Gene".

Criminal RecordEdit

Flipside was involved in several illegal activities, including extortion, payola, and murder. He was suspected of being associated with the criminal organization known as The Apparatus. He first attarcted the attention of Dick Tracy following the mysterious death of Jake Staxx, the owner of a chain of record stores.

Flipside coerced Staxx into buying lots of records sight-unseen. Rather than the older albums by popular artists that he was promised, Staxx discovered that he had bought remaindered records by unknown and unpopular artists. When Staxx confronted Flipside, Flipside arranged to have hive killed, through the use of a "Black Sound" device that had been developed. It used sound waves to put a severe strain on the human body, eventually resulting a fatal heart attack.


Flipside then had his agents, the Stereo Brothers, approach Themesong and Garry Doll, who were the hosts of a popular roack & roll radio program on station WHUB. The brothers offered Themesong and Doll money, cars and drugs if the pair would play certain records on their program. Themesong and Doll refused. The brothers later killed Doll using the "Black Sound" device.

Flipside believed the brothers had failed in their task and told them to leave town, as they were most likely wnted by the police. Flipside then decided to re-vitalize the career of one of his favorite classic singing stars, and he contacted Sparkle Plenty, who had recently married Junior Tracy. Flipside arranged a recording session with Sparkle through A.R. Mann, a music industry connection and sound engineer. At the session, Flipside asked Sparkle to record his classic with modern arrangements. This was a seemingly legitimate business venture from Flipside.

Recording with Sparkle PlentyEdit

While Sparkle was recording her vocals, the Stereo Brothers arrived at the studio to try to change Flipside's mind. They convinced him that Themesong was the only living person who could implicate them, so if she was killed they would be out of danger. Flipside agreed. Sparkle and Mann overheard the conversation and recorded it. Sparkle then called Tracy, who arrived soon after.

Flipside surprised Tracy and locked him and Sparkle in the recording booth with the Black Sound device. He waited to enjoy his victory. Flipside did not realize that the sound vibrations would eventually break the glass windows in the studio, and Tracy used some broken glass to cut the ropes that bound him. Flipside attempted to take Sparkle as a hostage, but Sam Catchem and Lizz arrived on the scene and ambushed him.

Flipside fled through the record-pressing plant, where he stumbled and lodged his head in a press. In his struggles to free himself. he accidentally activated the device, and his head was crushed.


  • Tracy described Flipside's company as being run by "mob guys", but it is unclear to what extent Flipside was connected to The Apparatus.

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